Register a .SHOP Domain

.shop does one job well: it tells a stranger you sell things, in the address bar, before the page has loaded. For a D2C brand, a boutique, a kirana going online or an Instagram seller finally building a real storefront, that clarity is worth having and the good names are still widely free.

Now the part most registrars bury. .shop is a promotional extension: the ₹349 first year is a registry discount, and the standard renewal is ₹1,699. That is not a trick on our part — it is how the registry prices it — but you should know the number before you buy, not fourteen months later when a card gets charged. It is printed on this page, in the price table and in your cart for exactly that reason.

The maths is straightforward. If .shop is genuinely the right name for your brand, ₹1,699 a year is a fair price for a memorable retail address. If you are only taking it because it is ₹349, register the .in instead and spend the difference on something that grows.

Who .shop is right for

Choose .shop if you run online retail and the name reads naturally with it — brandname.shop rather than a description. It suits D2C labels, boutiques, resellers and marketplace sellers building an owned storefront.

What .shop costs over time

Registration is ₹349 and renewal is ₹1,699 a year, both including 18% GST. Over two years that is ₹2,048, and over five years ₹7,146.

We print the second number because it is the one that decides whether an extension is cheap. Full comparison on the 2026 domain price list.

What is included

• DNS management with unlimited records
• Email forwarding to any inbox you already use
• WHOIS privacy, where the registry permits it
• Transfer lock, switched on by default
• A GST invoice with your GSTIN, emailed within minutes
• Setup help on the phone, in Tamil, English or Hindi